Assisting a major non-life insurance company in studying digital marketing strategies for overseas travel insurance
Background and Purpose of the Project
The client was braving structural change and rethinking how to leverage technology for sustained growth in overseas travel insurance
Based on the above background, to organize the direction of digital marketing in overseas travel insurance, we identified issues in the customer journey based on advanced case studies and competitive comparisons, and formulated a mid- to long-term policy direction planning and implementation plan
Overview of Project Activities
Project Outcome
Researching competitors, InsurTech, and other industry case studies to identify seven trends in overseas travel insurance property and casualty services business
After comparing the customer journeys of overseas travelers with the above trends and comparing them with the competition, identify priority issues based on the two axes of "customer CX" and "employee productivity"
Propose measures for priority issues and formulate action plans including improvement effects
In the Claims Service field of overseas travel insurance, we will examine the direction of medium- to long-term digital marketing and formulate an action plan
