Tested hypotheses of the education business and supported the formulation of a business plan to make the education business a target area of the medium-term management plan
Background and Purpose of the Project
The client was developing an educational platform that utilized ICT and online, and planned to grow its education business by disseminating it domestically and internationally
In addition, the company envisaged major Asian countries as key countries and hypothesized business development that would take advantage of cooperation with partners
Against the background of the above, the purpose of this project was to test the client's hypothesis, revise it as necessary, and incorporate it into the business plan
Overview of Project Activities
Project Outcome
Segmentation of the global education market by two main drivers. Identify target markets by looking at segment characteristics as well as market size and growth potential
Provides a roadmap, potential partners, and a description of an education business that leverages the client's education base in each target market and incorporates the latest Edtech
Based on the above, it was compiled into a simplified business plan
After researching market potential and player trends and identifying priority countries and market segments, we formulate a strategic framework to support the implementation of a simplified business plan
