Assisting a major Japanese retail financial institution in considering overseas expansion for a business that was difficult to expand overseas
Background and Purpose of the Project
Our clients have continued to grow steadily, mainly through their financial business in the wider Asia region
They are considering overseas expansion of businesses that have been said to be difficult to expand overseas as a means of further growth
Therefore, in order to examine the feasibility of overseas expansion and new business proposals if it is difficult, we surveyed and evaluated markets in 10 Asian countries and the company's current situation
Overview of Project Activities
Project Outcome
Quickly and uniformly research and compare markets in 10 Asian countries
Understand that it is unlikely that the client will succeed in expanding the business overseas as originally envisioned
Proposed a smartphone-based financial business proposal and steps to enter the market, which will include a combination of new payment and remittance services that are different from existing services in Japan
Assess and prioritize multiple markets under clear uniform criteria and encourage a shift to a more successful entry strategy that takes into account the latest developments on the ground
